PGB - Creative/Design Director

Bavaria Beer is actually from Holland, but as it has been sold there since the 1800's the name has quiet a heritage. The brand prides itself on it's originality and individuality, which they use as their core focus to present their values. To present this focus we developed the Blue Book, a complete brand compendium to define it's values, it's elements and packaging ranges. All elements used in the book had to be created and adapted from scratch, which considering the 3 month deadline meant a lot of focus ourselves.