PGB - Creative/Design Director

A range of communications material aimed at potential buyers of the Lexus LFA Supercar. Lexus are well known for their premium luxury cars, so the LFA was a marked change in direction for the brand to achieve a performance edge. The project included the creative strategy for the visual tonality for both print and film, combined with an evolve Lexus brand identity. I art directed both photography and film in Japan at the Fuji Race track for use across all areas of the communications plan, including print, digital and PR.