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LC Pre-sales
Intro spread
Features spread
Technology spread
Specifications
Colours and trim
LEXUS LC LAUNCH
The Lexus LC is the latest model to come from the brand evolution from luxury to luxury sports performance cars. The brochure is the pre-sales communication tool for use across all european dealerships in 36 different languages. The project was created from scratch with a creative launch strategy, including new asset creation (film, photo and copy) for all areas of consumer communication.
> Creative overview/art direction: PGB
> Senior creative/art director: Beniot Lamy
> Senior copywriter: David Thompson
> Lexus product champion: Joris Scheppers
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