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NEW LEXUS UX

PHOTOGRAPHY & FILM

The latest in the new Lexus line up is the new UX, an urban crossover vehicle that is aimed at new target segment for the brand. To launch the new UX at the Paris Motor Show 2016, I worked as part of the creative team developing the look and feel for the new model. We created photography, a feature launch film and four product films to define the new UX model.

> Creative overview & art direction: PGB

> Post art direction: Benoit Lamy

> DOP: Daniel Hartz

> Editing & post: Michael Schott

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