Lexus NX Film

To support the launch of the new Lexus NX, a series of films were created for use across various mediums of communication (TV, digital, mobile and social media). All the films came from one core feature, with different editing to suit the individual requirements. The car was filmed in studio with the background added in post production using CGI models. Another interesting point was that the car used for the film didn't have an engine so all movement had to be created by background motion.

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