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MR MOO LAUNCH

Mr MOO is a proactive concept developed for a diary client who has a wide range of product targeted at specific groups. The client had already attempted to launch into the youth market but the product had failed due to the product identity. Mr MOO offers a different focus to the usual cartoon characters, through a mix of his direct 'no nonsense' attitude combined with his insightful 'tongue-in-cheek' remarks that get straight to the point.

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