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Book cover
A land of Love
The Shareholders
The brand heritage
The brand values
The product
BOERENLAND BRAND
The Boerenland brand is a classic Dutch name that stands for the classic dutch dairy values of honesty and quality straight from the farm. In fact the brand shareholders are the actual farmers who's cows make the products. The brand identity was refreshed with new packaging and launch material across different EU markets. To help ensure the launch was a smooth and harmonious brand vision, the 'Book of Love' was created to define the brand values.
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