PGB - Creative/Design Director

Chocomel is one of the oldest chocolate milk drinks in the beverage market, with a strong heritage based in the Netherlands. The brand has very distinctive elements which give it a unique position with consumers both young and old. With the repositioning of the Chocomel brand packaging, and the streamlining of the brand visual, the 'Book of Chocomel' was created to give a clear view of how to use the brand across all areas of communications.