PGB - Creative/Design Director

Having successfully maintained a creative link with Lexus for over 14 years, my team and I have evolved the brand through various rebranding exercises. These have included developing new image tonality (both film and photo), copy writing TOV, brand strategy, digital communications as well as consumer engagement. This has required a consistent level of creativity to ensure brand harmony across Europe and in some cases at a global level (with the development of Pan-Asia brochures). In addition to the European team, I worked with Japanese and US creative teams to develop key projects in the Lexus brand story.