PGB - Creative/Design Director

DOCKERS LINE BOOK

Dockers (Levi's) has been a long term client, but due to a strategy change the brand stopped creating line books to focus on digital versions. But as the concept of a digital line book did not suit the end user, with a resulting drop in sales, the brand decided to restart the original process of creating a printed book for each clothes season. As we had such a positive relationship with our client, they automatically contacted us again to create the new books.

> Creative overview: PGB

> Design & art direction: Katrina Winslow

> Image retouching: Francesco Rossi