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Work-in-progress

RIDR Laser lights

RIDR is a new brand that launched across Europe, offering a range of intelligent mobility products.

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The first product to be launched is a 3-way LED laser light that can be used by cyclists, scooter riders and electric mobility riders. The light gives a 180° projection via three different points to enhance and maximise user safety whilst travelling.

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The packaging had to convery the values of the product in action plus the design of the actual product.

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